Our conservation efforts lower your carbon footprint.

Whole Forest produces carbon negative wood products. Our customers are motivated to take action towards reducing climate change, so we offer them a large reduction in their carbon footprint through a carbon offset based on the carbon emissions prevented by bringing additional forests under long-term conservation. Each purchase allows the business to expand its area of conservation based on the financial return to the forest generated by the product sale. Whole Forest not only transfers the carbon benefit to our clients, but we can quantify the number of tons of carbon a purchase has helped us achieve. 

Globally, buildings contribute 40% of carbon emissions leading to climate change. Green building, estimated as 15% of the US construction market, is focused on reducing carbon emissions by reducing operating energies, such as heating, cooling, and powering electrical appliances. However, another large source of emissions is the embodied energy from the mining, manufacturing and transporting of building materials, and the construction of the building. Tropical deforestation alone contributes 15% of global carbon emissions. Once a building is built, you can’t change the embodied energy, which can be more than ten times the annual operating energy. By sourcing Whole Forest, a green construction project can offset a large part of the embodied energy in both new buildings and in renovation projects. Whole Forest is piloting this concept.

 Download our "Carbon Value" PDF for more information.


THis is what sustainability looks like.

We focus on fostering a symbiotic relationship between local communities, threatened rainforests, and consumers. Whole Forest is implementing a new type of business strategy, which addresses the primary drivers of deforestation. We partner with forest communities that are engaged in illegal logging and converting forests to agriculture, and we help them transition to a new economy based on forest conservation, long-term sustainable forest management, and the manufacturing of wood products. By connecting a majority of the trees in a forest to consumers, the value of the forest increases. High diversity native forests under long-term sustainable management can provide comparable or higher returns to communities than converting their forests to agriculture. By raising the value of the forests for local communities, Whole Forest creates a powerful incentive for forest conservation. 

Our products get their distinctive aesthetic by utilizing 30 to 50 tropical species from sustainably managed rainforests on the coast of Ecuador. In order to ensure the full diversity of the forest, we cannot harvest trees based on their species, making the availability for individual species different at any given time. To be able to deliver a consistent product, we've created 3 color mixes (Sol, Flora, and Suelo). Whole Forest's products are completely one-of-a-kind, and the colors you see in photographs will vary. We'll work with you to create the perfect product for your space because we truly believe every species has a unique value in it's beauty and performance. 

By selling products made from the whole forest, we can guarantee the future of the whole forest.


“Sol” combines the lightest tones with mid-range tones to create a softer aesthetic that can range from a cool, feminine color arrangement to a sandy desert palette.

Available in: Hardwood flooring, paneling


“Flora” combines the full spectrum of tones to create a bold, eye-catching aesthetic, which truly represents the diversity of the forest. The intensity of the effect depends on the pattern.

Available in: Hardwood flooring, paneling, countertops, tables


“Suelo” mixes mid-range tones with dark, rich tones resulting in a variety of warm, masculine aesthetics that can range from luxurious and velvety to neutral and traditional.

Available in: Hardwood flooring, paneling

Amargo, Vatairea lundellii


Anime, Protium spp.


Azufre, Symphonia globulifer

Azufre, Symphonia globulifera L. f.

Boqueno, Tabebuia sp.


Cacao de montana, theobroma cacao L.








Coco, cocos nucifera l.


Colorado, pouteria sp.




Cuangare, dialyanthera gordoniaefolia


Guadaripo, persea sp.




Guayacan Salero


Jigua Negra, tabebuia sp.







Pepe Roja




Sande Macho


Sapan Palo, trema integerrima




Tangare, carapa guianensis aubl.



Vara Negra